“These diamonds have a touch of warmth and don’t look like perfect, new, modern diamonds that you can purchase anywhere,” she explains. ![]() Another trend Zhang sees rising among antique lovers is stones with lower color grades in the M, N, O, and P range. “The customer who requests antique diamonds is looking for something unique they know no two antique diamonds are alike,” she says. Zhang says customers of all ages are requesting antique diamonds, from young couples getting engaged to clients upgrading for an anniversary. Fewer people want to sell theirs, so the market is emptying.” It’s also getting harder and harder to find them as collectors and clients snap them up. “Since there has been a rise in popularity for these cuts, they are selling out very quickly. While popular shapes like rounds and cushions are considered classic, the designer says antique versions are rare. “We have gotten many more requests for these stones,” she tells TZR. Antique diamonds are another in-demand choice and a specialty of New York-based jewelry designer Ashley Zhang. Rare cuts and modern design doesn’t always equate to new, however. Adding, “We are able to offer more unique-cut diamonds and also classic-cut diamonds set in non-traditional materials to women who are not afraid to go against ‘tradition’ and are open to creating their own interpretation of what it is to be a modern bride.” ![]() “I find that clients are drawn to a diamond they feel reflects a part of who they are or their relationship,” she says. Thelma West, a London-based bespoke fine jewelry designer, tells TZR, “We have seen an increase in client requests for more unique diamond cuts for engagement rings - it’s been refreshing.” West says shield, hexagon, and kite-cut diamonds are on the rise, predicting all three becoming more heavily considered by unconventional brides. Over the last few months, she says, “We have seen an upswing in popularity for hexagons - I think it’s going to continue!” Zuckerman’s signature and most sought-after designs are hexagon shapes, and portrait-cut stones, which she says are often suited to those with a strong sense of personal style and want a ring that reflects who they are. I think people know to come to us for non-traditional shapes and cuts.” ![]() Eva Zuckerman, creative director and co-founder of Eva Fehren, tells TZR, “We have always had pretty consistent demand for unusual cuts, and since this is our specialty. When it comes to rare-cut diamonds, specific brands and designers specialize in the unexpected. There are countless ways to go about engagement ring shopping - a famous retailer, through a family jeweler, or a custom creation made by a bespoke designer. However, another route to uniqueness is a rare-cut diamond engagement ring, a request more frequently asked of fine jewelry designers. Unconventional engagement rings are increasingly popular, both for brides-to-be and those upgrading from the designs that sparked their initial “yes.” Modern settings are one way to make a ring more distinctive - think East-West, off-kilter, and bezel mountings.
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